last week i attended entrepreneur magazine's growth conference in atlanta ( #growthconference ) and one word kept popping up in my head, no matter the session i was in - CHANGE. all of the presenters talked about how change is inevitable and necessary for growth. although i am a change-o-phobe (i think change is all good when it happens to other people), i could hear the wisdom in what they were saying. the end of the year always brings about a certain amount of reflection - what have i accomplished? why didn't i get more done? why is there so much left to do?!!!! it's difficult to see how much has changed and how much progress you have made; the forest for the trees if you will, or the trees for the forest (to-may-toe, to-mah-toe). as i sat in the build your brand session, i thought about how much not a crumb! has grown. to me progress is about evolution, adapting and growing stronger, smarter, better, more FABULOUS! when i graduated from college, a girlfriend gave each of us in our circle, a crystal paperweight. in bold type it said "the evolution of man". pictured below, there were sets of footprints, leading from primate, to barefoot, to a print of a pair of man's shoes, to a woman's stiletto. i thought it was hilarious - that the most evolved version of man is a woman. i don't believe that to be true (that's for all the men reading this)! the image always stuck with me; this idea of moving forward.
i want to share a little of not a crumb!'s evolution. i started baking as a kid because my mom baked and i was an only child, so i didn't really have any where to be but in the kitchen up under her arm... my mom and my godmother had a little business making wedding cakes and special occasion cakes. they had a whole system, my mom would do the baking during the day after work, and my godmother would decorate in the evening when she got off of work. they did that for most of my school years until my godmother moved to the land of the retired, at which point my mom continued on by herself, with me very occasionally assisting. i went onto college never thinking that baking as a career was in my future, returned home and baked strictly for fun, until people started asking if they could pay me to make cakes. i then convinced my mom to come out of semi- cake retirement. that's when not a crumb! was born. so for the next 5 years we baked together (not always peacefully - hey we are mother and daughter!), and then i moved to atlanta from ny, and we became a two state operation. it took two years of lobbying, but i convinced my parents to move down to the a this past july, and once again, i've got my mom working with, and supporting me!
fast forward 7 years from my move to the peach state, and not a crumb! has surpassed my initial dreams. we've moved from a hobby to a business! one of my cakes was spotlighted in a national magazine (get married!), and my cake was featured at the unveiled wedding show in november, and i've been making cakes far beyond what i ever thought i could make!
i was cleaning out and going through papers with my mom in preparation for their move and we came across some of our old business cards. check out how we began to build our brand:
this is what we look like now!
change is a
good great thing when we allow it to propel us forward, progress and evolve! the end of the year pensiveness was much needed for me. it reminded me that although i didn't meet all my goals for 2010, i've done a whole lot, and didn't allow negative changes to steamroll me. change is always an opportunity for growth. not a crumb! has even more changes coming, and i can't wait to tell you about them (actually i can wait, but it's really, really hard, because it's such exciting news!).
check back to see what's up!