duplicate, create... innovate

So much has happened since my last (published) post (let's not talk about the drafts waiting in the cue), I can’t possibly fit it all in here – I suppose that’s the problem with life; it moves at a frenetic pace. By the time you’re ready to talk about something, something else has transpired. I had all sorts of posts planned in my mind, and then Steve Jobs passed away. That’s when I decided I wanted to talk about him and the impact he’s had on my life. What do Steve Jobs and cake have to do with each other? On the surface, not a whole lot. What does Jobs have to do with me? The first computer I ever touched was an Apple IIe. The first one I owned – a Performa. Three imacs, an ibook, macbook, shuffle, nano, and an ipod touch later, there is not a day that I don’t interact with something that Jobs influenced or made. His inventions help me be more efficient (on the days I’m not procrastinating). They enable me to make my own website and marketing materials; to blog and facebook and twitter my days away. They keep me sane on airplanes when my seat mate wants to talk me to death, and on the rare occasion I get on a treadmill, my ipod keeps me walking towards nowhere. I am a mac (among other things)!

This is important because Job’s legacy is thinking outside of the box; creating something not only new, but intuitive. Sophisticated but basic. Modern but simple. Complex but easy to use, and at the end of the day, standing alone, all those beautiful pieces of technology are art.

Here’s the cake connection. I get asked often, “what’s the hardest cake you’ve ever had to do?” Truthfully, every one is  a challenge because every cake is new, something I haven’t done before. But after really thinking about it, the most difficult cakes are the ones where I’m asked to duplicate something that’s already been done. Think about all of the remakes of popular songs. No one wants to hear someone sing a classic song and butcher it, or not bring something new to the table. You want it to be better than the original – even awesome – er! Think about how many bad renditions of favorites we’ve heard on American Idol (shudder)!

Don’t get it twisted… I LOVE to make cake. Pretty much any kind of cake, except cupcakes (that’s for another post). But I really don’t want to copy someone else’s cake. I don’t even want to copy my own cakes! I want to take cake, and transform it… create a new cake experience that will truly reflect the occasion and the people being celebrated. Forget Mike; I want to be like Jobs. Truly, with every cake, I want to go further, push the envelope, and innovate. I want for people to want to duplicate me. Isn’t that what Jobs did? How many other mp3 players are out there, that we can name? I think there’s that Zune thing (not sure if it’s still around). Ipod has become synonymous with mp3 players. Yup. When people think cake, I want them to think not a crumb!.

So what do youwant to do with your life, career, passion? Duplicate, create or innovate?